Altered State Mobile Market

Vertical Video:

How Mobile Video is Changing the
Dominant Format

Mobile users hold their phone vertically over 90% of the time.

To engage these viewers effectively with Vertical Video and Altered State App campaigns, it’s important to adapt to their viewing behaviors and create a variety of different video ads – including square and vertical videos.

Altered State is now launching vertical video ads and brand campaigns to provide a more seamless mobile experience for viewers. 


Vertical video ads provide a big, beautiful canvas to deliver your message on mobile and allow engagement with your customers in a way that fits their viewing preferences. And, they’re a great way to complement horizontal videos – we recommend adding both vertical and horizontal video assets to the same campaign for maximum branding impact.

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