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Old fashioned barber shop chair used as the header for a barbershop marketing case study in Dallas Texas.

Ego Barbers x Dallas Blends

The Gentleman Barbershop that Shaved the Competition with Ego

This is more than a destination for the discerning gentleman; it's a statement, a lifestyle, and a testament to the modern man's quest for individuality and style. With seven sophisticated suites, serviced by 18 of Dallas' finest independent barbers, a bespoke millennial lounge, and a booming education program, Dallas Blends is not merely a place for haircuts. 

Blends' SEO Strategy Shaves Competition

In a pioneering collaboration, barber lifestyle brand Dallas Blends joined hands with celebrity master barber Harry Karolis. Their objective was to fortify their digital presence by leveraging SEMRush and the BuzzGuru Influencer App to optimize their content for SEO and enhance their visibility in search engine results.

Motion Graphic Logo of Dallas Blends Barbershop
This image is of the back of a man's head, with a freshly done haircut and the EGO Barbers logo in the middle. This image was taken from the the video editing services provided by Altered State Productions in order to make a master barber tutorial style video production.
Video Commercial Ad for Barbershop of Man Cutting Hair
Youtube Video Production of Testimonial from Ego Blends
Video Production Camera pointing to Talent with Haircut


Amidst abundant online lifestyle content, Dallas Blends Barbershop needed to enhance its brand visibility and search engine rankings to attract a broader audience.


Altered State Productions collaborated with Dallas Blends to employ a comprehensive SEO strategy, leveraging SEMRush for keyword research and BuzzGuru Influencer App for audience insights. They integrated high-ranking keywords into their content, thereby creating an SEO-focused digital strategy.


This targeted approach led to a remarkable 1,105% increase in SEO traffic from the benchmark month and a 58% year-over-year increase. Additionally, organic traffic improved by 75%, and click-through rates from search results increased by 50%. These efforts significantly strengthened Dallas Blends' online visibility and search engine performance demonstrated by a jump of 100 positions for their targeted keywords in search engine results. The brand also witnessed an expansion in the breadth of keywords that brought traffic to their site, from 100 to over 1,000 relevant terms.

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Image of the front of a man's face with scissors coming into the right of the frame. this image was taken from the postproduction services provided by Altered State for barbershop video marketing.
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