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Learn how to set up a branded GIPHY account and increase your brand's visibility in this step-by-step guide. Let's get started.  Did you know that having a branded GIPHY account can help increase brand recognition and engagement on social media? According to GIPHY, branded content sees an average of 3x more engagement than non-branded content.  GIPHY is a popular platform for sharing and creating animated GIFs, stickers, and other visual content.  As a brand, having a presence on GIPHY can increase your reach and engagement with audiences on social media. In this guide, we'll show you how to set up a branded GIPHY account, step by step. You'll learn how to sign up for a GIPHY account, apply for a brand channel, and complete your profile with your brand's unique information. Signing Up to GIPHY Go to GIPHY's website: https://giphy.com/ Click on the 'Join' button in the top right corner. Choose to sign up with either your email, Google, Facebook, or Apple account. After signing up, you will be redirected to your new GIPHY account's dashboard. Applying for a Brand Channel To apply for a branded GIPHY account, visit the GIPHY for Brands application page: https://giphy.com/apply/brands Fill out the application form with your brand's information, including the brand name, website, social media links, and a brief description of your brand. Upload a profile picture (recommended size: 480x480 pixels) and a header image (recommended size: 1920x1080 pixels) that represent your brand. Agree to GIPHY's terms and conditions, and click 'Submit Application'. GIPHY's team will review your application, and if approved, your account will be converted into a branded GIPHY account. Completing Your Profile After your application has been approved, Log in to your GIPHY account and click on your profile picture in the top right corner. Click on 'Settings' from the dropdown menu. Fill in your brand's information, including a short bio, website URL, and connected social media accounts. Save your changes by clicking 'Update Profile'. Setting up a branded GIPHY account can help elevate your brand's presence on social media and engage with your audience in a fun and creative way. By following these simple steps, you can create a GIPHY account, apply for a brand channel, and complete your profile with your brand's unique information. If you are looking for an easy solution for managing your GIPHY brand account, consider GIPHY Brand Boost , which  provides everything you need to establish and maintain your brand's presence on GIPHY, from account creation to content creation and optimization.  Now that you have set up and applied for your branded GIPHY account, it's time to take the next step in our walkthrough: Creating and Optimizing Stickers on GIPHY About Altered State Productions Altered State Productions blends cutting-edge technology with creative Giphy Case Studies , delivering digital content that captivates and communicates. The agency prides itself on transforming ideas into impactful digital content that engages audiences and drives the narrative forward. With a pulse on the latest tech and a knack for creative solutions, Altered State Productions is the partner of choice for those seeking to make a bold statement in digital marketing and marketing.

Giphy, a popular online platform for creating and sharing GIFs, has become an increasingly valuable tool for brands looking to boost their off-site SEO. GIFs are like a caffeine shot for a tired marketer - they inject life, energy, and personality into their content, giving them a renewed sense of excitement and engagement with their audience. You might be surprised to learn that posting GIFs on your branded social media accounts can do more than just add a touch of fun and personality to your content. In fact, this overlooked secret can potentially improve your SEO backlink opportunities , creating significant benefits for your business or brand. It's shocking that more people aren't talking about these advantages, but incorporating GIFs into your online presence could be the unexpected twist your marketing strategy needs. Get Your Brand in Motion With over 300 million daily active users and over 10 billion daily views, Giphy is one of the most popular sources for finding and sharing animated content. But for a marketer, it can be used for much more than just animated stickers. Every time a branded GIF is used and shared by users on social media or messaging platforms, it can create a new referring domain to the brand's website. These mass page backlinks can help increase the brand's visibility and referral traffic, as well as potentially improve their search engine rankings. By crafting custom-made GIFs and uploading them on Giphy, brands can effectively enhance their online visibility and attract more traffic to their website, resulting in an overall boost in their digital presence. Giphy referral domains can also contribute to the building of a brand's SEO authority. Given that Giphy has a high domain authority and authority score, referral links from the platform can potentially have a positive impact on a brand's domain authority and search engine rankings. This makes Giphy a valuable tool for brands looking to strengthen their online marketing efforts and gain a competitive edge in their industry. Not sure where to start? The Giphy Branding Tool by Altered State Productions allows you to create a complete account, verify it as a brand, and receive 10 free GIFs to kickstart your visibility and branding efforts. Stickers - The Interactive Keywords By using relevant keywords and popular trends in the creation of branded GIFs, brands can tap into the existing interests and behaviors of their target audience and increase the chances they share your content on social media and messaging platforms. To create visual Giphy stickers based on keywords, brands can start by conducting research on popular trends, keywords, and topics related to their industry or target audience. A great tool to start your research is SEMRush Keyword Magic Tool , where you can find related keywords based on trends and volume. You can then use this information to create visually appealing and relevant stickers that capture the attention of your audience and align with their interests. For example, a sports team may create Giphy stickers featuring popular athletes and sports-related keywords, such as "touchdown" or "slam dunk" as part of its brand strategy. A food brand may create Giphy stickers featuring popular recipes and food-related keywords, such as "tacos" or "pizza". By using these relevant keywords in the creation of branded GIFs, brands receive relevant backlinks, increasing the visibility of their content and improve their chances of being discovered by their target audience. Overall, creating visual Giphy stickers based on keywords is a smart off-site SEO strategy for increasing the visibility and engagement of branded content, as it allows brands to tap into the existing interests and behaviors of their target audience and increase their chances of being shared and viewed on social media and messaging platforms. Boost your Website with Automated Referring Domains When a brand's GIFs are used and shared on social media platforms such as Snapchat, Instagram, and TikTok, each usage can create a new referring domain to the brand's website. This can signal to search engines that the brand's website is relevant and valuable, which can help improve its search engine rankings. Brands can create a Giphy contest on social media platforms, such as Instagram or Twitter, where users can participate by creating their own custom GIFs using the brand's Giphy channel. This type of contest can generate a lot of engagement and excitement on social media, as users will be eager to participate and create their own custom GIFs using the brand's channel. As more and more users participate and share their GIFs with their own followers, it can help increase the visibility and referral traffic for the brand's Giphy channel and website. Additionally, by creating a Giphy contest, brands can encourage users to share and promote the contest to their own followers, which can help increase the overall reach and engagement of the branded GIFs. This can lead to more shares, views, and referrals back to the brand's website, which can ultimately help improve its SEO authority and online presence. For example, if a branded GIF is shared on a popular social media platform and it goes viral, it can generate thousands or even millions of views and shares. Each of these views and shares can count as a referring domain to the brand's website, helping to increase its overall referral traffic and potentially improving its search engine rankings. That’s like putting referring domains on autopilot. So, by using Giphy to create and promote branded GIFs, brands can not only increase their visibility and referral traffic, but also improve their SEO authority and potentially boost their search engine rankings. Think Outside the Search Box It's no secret that brands invest a significant amount of their budget towards brand awareness. However, they often overlook the fact that there are cost-free methods available to achieve similar results. One of the key features of Giphy's image search engine is the ability to search for keywords and find visual stickers and GIFs related to those keywords. his feature offers an ideal opportunity for brands to showcase their branded logos or campaigns, effectively turning it into a digital billboard for their target audience. It's worth noting that when a user searches for a particular keyword, they are likely to be part of that industry, making it a valuable audience to engage with. For example, if a content creator on a video shoot shares a story on social media, they may want to add a gif of a camera. There’s a good chance that they will find Camera Gifs created by Altered State Productions and the infamous pyramid logo. Why? Because we’ve strategically added keywords to ensure our GIFs find the right audience. When uploading your branded stickers and GIFs to Giphy, make sure to add relevant keywords that people might search for. This will ensure that your content appears in search results for your target audience. With its user-friendly interface and powerful analytics tools, Giphy makes it easy to track your performance and optimize your content for maximum impact. Whether you're a small business or a large enterprise, Giphy is the perfect platform to showcase your brand and connect with your audience in a fun, engaging way. So why wait? Start creating your branded stickers and GIFs today and unlock the full potential of Giphy's silent marketing power. Reach out for a free consultation with Altered State Productions when you’re ready to boost your domain authority and brand. About Altered State Situated at the crossroads of creativity and technology, Altered State Productions crafts media masterpieces that deeply resonate. Their Brand integration, amplified by a strategic agency partnership with SEMrush, doesn't merely tell stories—it shows that there is science in art.

When you see a great commercial or music video, do you ever wonder how many people it took to make it happen? What are the roles those people actually do? What roles are involved in commercial video production? Whether you hire a film production company or plan to employ individual contractors, several key roles must be filled to complete the production. The roles listed below should be filled in the order they are presented for the best results. With each position making a noticeable impact on the final product, it’s crucial that you thoroughly vet each candidate or the company you plan to hire. To help understand the video production process, consider the music video for Miley Cyrus’s song, Wrecking Ball. The essential roles of a video production team include Director: responsible for overseeing the creative vision of the video and working with the other members of the crew to bring that vision to life. In the case of the Wrecking Ball video, the director was Terry Richardson. It is likely that Richardson had a strong hand in shaping the controversial and provocative nature of the video, as he is known for his edgy and often controversial style. ​ ​ Camera operator: responsible for operating the camera and capturing the footage for the video. The camera operator on the set of Wrecking Ball would have been responsible for capturing the shots of Miley singing and swinging on the wrecking ball. ​ ​ Sound technician: responsible for recording and mixing the audio for the video. The audio technician on the set of Wrecking Ball would have been responsible for recording Miley's vocal performance and mixing it with the background music. ​ ​ Lighting technician: responsible for setting up and operating the lights used in the video. The lighting technician on the set of Wrecking Ball would have been responsible for creating the lighting setup for the shots of Miley singing and swinging on the wrecking ball. ​ Editor: responsible for cutting and assembling the footage into the final video. The editor of the Wrecking Ball video would have been responsible for cutting the raw footage captured by the camera operator and putting it together into the final edit of the video. ​ Production Manager: responsible for managing the schedule and budget of the production, coordinating the work of all the crew members, and ensuring that everything runs smoothly. The production manager on the set of Wrecking Ball would have been responsible for managing the schedule and budget for the shoot and ensuring that everything ran smoothly. Actors: if your video requires actors, you'll also have to hire them. Miley Cyrus was the sole actor in the music video for the song Wrecking Ball . ​ Art Director: responsible for creating the visual concept and design of the video, including sets, costumes, and props. In the case of the Wrecking Ball music video, the art director would have worked with the director and other production team members to create a concept for the look and feel of the video. They would have been responsible for deciding on things like the set design, props, costumes, and other elements that contribute to the video's visual style. They would have collaborated with other departments, such as lighting and camera, to ensure that all the visual elements were cohesive and worked together to create the desired atmosphere. Additionally, the art director may have been responsible for finding and selecting the location for the shoot, as well as overseeing the construction of any sets or props that were used. The art director plays a crucial role in bringing the director's vision to life and creating a visually stunning and cohesive production. ​ *This list is not exhaustive, and depending on the nature of your video, you may need additional roles, such as a makeup artist, scriptwriter, and so on. Vijat Mohindra/MTV VMAs 2020/Vijat Mohindra/MTV VMAs 2020 via Getty Images Hiring a Production House for Video Marketing Services Will you source experts for each role, or should you hire a video production company complete with everything you need, including a film crew? Hand-selecting several video production professionals can eat up a significant amount of time and resources. The process generally involves finding available professionals, reviewing resumes, portfolios, demo reels, price negotiations, and excellent organization skills to keep track of all this information for each position. The benefit, however, is that you can have more creative control over the project. On the other hand, hiring a production company is a one-and-done scenario where you won’t have to repeat these steps for each position on your production crew. A production company can also help with additional tasks such as securing permits, renting equipment, and providing marketing strategies, including distribution and performance metrics review. Production companies that use the SaaP (Service as a Product) method are even easier to hire because they cut out all the back and forth of discovery calls and price negotiation. With these options, you browse all available services alongside transparent pricing and then add services you need to a shopping cart, similar to retail e-commerce. So how should you hire a film crew for your project? Let’s take a look at both options for sourcing talent so you’re well-informed and know precisely what your business needs and where to start. How do I find video freelancers? If you decide to hire your film crew individually, you can take a few different approaches. Your best option will be based on budget, time frame, and experience working with similar roles. When finding freelancers, it's important to thoroughly review their portfolios and credentials and communicate clearly with them about your project requirements and expectations. It's also important to have a signed contract that includes the project's scope, timelines, and payment terms. How do I find the right video production company? There are important criteria to consider if you decide to hire a production company instead. You’ll want to understand who you’ll be working with, your involvement in the film production process, and the quality of work you can expect. Marketing agency versus production company As a producer, it's your responsibility to find and hire all the necessary roles for your video commercial production. Whether it's better to employ individual freelancers or a production company to manage everything depends on various factors. These include your budget, the scope and scale of the project, and your own experience and resources. Hiring a production company to manage everything can be a good option if you have a limited budget and want to outsource most of the work. A production company will take responsibility for the entire project, from setup to distribution. They often have an in-house film crew that includes all the necessary roles, such as a director, camera operator, sound technician, etc. This can save you time and effort in finding and hiring individual freelancers and also gives you access to a team that has experience working together and can bring a high level of quality to your project. It’s a good option if you don't have the resources or expertise to assemble and manage your crew. On the other hand, hiring individual freelancers can give you more control over the creative process and allow you to handpick the crew members you feel are the best fit for your project. However, it’s important to remember that you also need to sell yourself and your project, giving the freelancer film crew a reason to want to work with you. This option can be especially beneficial if you have a specific vision for your commercial and want to ensure that it's executed exactly as you envision it. However, managing a team of freelancers can be more time-consuming, and you'll need to ensure that you have the resources and experience to effectively manage and coordinate the crew's work. Ultimately, the decision depends on your budget, the scale of your project, and your own experience in the industry. It's always a good idea to research and get recommendations from other professionals before making a decision. View the Film and Video Production web store to select the services you need. Schedule a meeting to plan a customized video production project . Altered State Productions is a video production company at the crossroads of creativity and technology, integrating strategic agency partnerships with SEMrush to merge science and art.

Eddie Castillo is an american entrepreneur and a media director known for his video marketing approach for brand commercial work on Vice, Uncrate, OWN, Latin Grammy's, and many more. Meet EDDIE CASTILLO Video Media Play Video Play Video Revival of the Fittest Engineered for peak performance, it’s the ultimate recovery tool for athletes at any level. Play Video Play Video The Reviver This state-of-the-art device seamlessly integrates micro-needling, EMS , Red light , serum infusion and a nano mist feature. Play Video Play Video Train Hard. Recover Harder. After a life-altering injury, a professional soccer player searches for recovery. He tried everything, seeking a way back to his passion. Play Video Play Video Mark of Performance Experience the powerful suction and therapeutic heat that targets fat cells, offering a deep, body-wide treatment. See the marks of real progress and enjoy the perfect glide of a firm skin. Play Video Play Video Spacetouch Capsule | Hi-Tech Skincare Futuristic beauty is captured once again with the newest commercial produced by Altered State Productions, showcasing the transformation of full body skincare with Capsule by Spacetouch. Inspired by a high-tech 'glam lab', the Commercial features Spacetouch's Capsule - a masterpiece of technology as a full-body phototherapy bed, previously exclusive to clinical settings and now available for at-home use. The product showcase is enriched with testimonials from both medical experts and industry models, highlighting the Capsule's high esteemed impact on skin health. Discover more at alteredstateprod.com Play Video Play Video Never Give Up A professional soccer player navigates his comeback from injury with the REVO™ device. His genuine testimonial reveals the transformative power of this innovative therapy. Play Video Play Video EMS Microcurrent System We bring EMS Therapy to life through vibrant visuals and dynamic editing that mirror the rejuvenating effects of the therapy itself. Play Video Play Video Mario Capasa Official Brand Teaser Dive into the world of Mario Capasa, the master of luxury living. Witness the meticulous creation of luxury homes, where every detail is infused with elegance and style. Experience a new realm of luxury living where film production and creative direction harmonize. Discover more at alteredstateprod.com Load More IN PARTNERSHIP About THE ARTIST Eddie Castillo is an American entrepreneur and a media director known for his daring video marketing approach for brand commercial work. His work has been placed on Vice, Uncrate, OWN, Latin Grammy's, Apple, NFL, and many more. His original work has been featured on Zeus Network, and he works closely with directors, producers and marketers throughout the film, tv, and media industry to offer his expertise on video production, design, photography, sound and mixed media. He has been playing a key role in the creative and marketing industry for over 10 years and pairs his comprehensive knowledge of media marketing theory and creative production with his extensive experience as a disciplined media director, to walk his clients through a bold creative process from beginning to end - ensuring their creative vision is developed into an impactful and memorable brand. Explore New Artists Shop Video Services Quick View Sold out The Crew Premium Knit Shirt Regular Price $200.00 Sale Price $130.00 Add to Cart Quick View New Service Corporate Event Photography Price $700.00 Add to Cart Quick View Most Popular Medical Explainer Videos Price $575.00 Add to Cart Quick View Director's Commercial Price $1,500.00 Add to Cart Quick View Producer Breakdown Price $1,500.00 Add to Cart Quick View Video Production Price $1,500.00 Add to Cart Quick View Set Design Regular Price $2,500.00 Sale Price $1,875.00 Add to Cart Quick View Script Writing Price $500.00 Add to Cart Quick View Talent and Models Price $500.00 Add to Cart Quick View Media Export Price $525.00 Add to Cart Quick View Best Seller Color Grade Price $500.00 Add to Cart Quick View Music / Sound / SFX Price $100.00 Add to Cart Quick View New Service Voice Over Price $100.00 Add to Cart Quick View Media Dominance Price $9,799.00 Add to Cart Quick View New Arrival Motion Graphics Price $900.00 Add to Cart Quick View Omnichannel Campaign Price $6,110.00 Add to Cart

Altered State Productions is a video production company and digital marketing agency that offers branding, email, video editor plans, audio engineering, influencer marketing, SEO, advertising, and more. Our Sight. Your Vision. Creative, Video & Marketing Services Our Work Film & Video | Branding | Design | Sound | Social | Digital Marketing | & More Create Creative Production Unleashing bold creative services to punch through with visually stunning media that captivates SEE MORE Market Marketing Solutions Amplifying distribution and marketing intelligence to ignite your business and scale your brand GO NOW Agency Agency Services Daring approaches with forward-thinking strategies for impactful brand differentiation SEE PLANS Partner Partnerships Supercharge efficiency and accelerate your acquisition with tech-driven providers and partners JOIN NOW Since 2018, We've Created for Brands Like Top Pick for Small Business Essentials Most Popular Core Video Editing $875 $ 875 Every month Your one-stop solution for video editing. Valid until canceled Select 3 Min. Total Run Time 4K and 1080p Resolution 5 HQ Titles and Overlays Sound Design & Leveling 2 Revisions Per Product Maximum of 10 Exports AS SEEN ON MEDIA AGENCY SOLUTIONS The Edge Your Business Deserves Developing your unique vision is our commitment and lies in establishing a competitive edge. Let's create something unique, together. About Us New Releases Play Video Play Video Revival of the Fittest Engineered for peak performance, it’s the ultimate recovery tool for athletes at any level. Play Video Play Video The Reviver This state-of-the-art device seamlessly integrates micro-needling, EMS , Red light , serum infusion and a nano mist feature. Play Video Play Video Train Hard. Recover Harder. After a life-altering injury, a professional soccer player searches for recovery. He tried everything, seeking a way back to his passion. Play Video Play Video Mark of Performance Experience the powerful suction and therapeutic heat that targets fat cells, offering a deep, body-wide treatment. See the marks of real progress and enjoy the perfect glide of a firm skin. Play Video Play Video Spacetouch Capsule | Hi-Tech Skincare Futuristic beauty is captured once again with the newest commercial produced by Altered State Productions, showcasing the transformation of full body skincare with Capsule by Spacetouch. Inspired by a high-tech 'glam lab', the Commercial features Spacetouch's Capsule - a masterpiece of technology as a full-body phototherapy bed, previously exclusive to clinical settings and now available for at-home use. The product showcase is enriched with testimonials from both medical experts and industry models, highlighting the Capsule's high esteemed impact on skin health. Discover more at alteredstateprod.com Play Video Play Video Never Give Up A professional soccer player navigates his comeback from injury with the REVO™ device. His genuine testimonial reveals the transformative power of this innovative therapy. Play Video Play Video EMS Microcurrent System We bring EMS Therapy to life through vibrant visuals and dynamic editing that mirror the rejuvenating effects of the therapy itself. Play Video Play Video Mario Capasa Official Brand Teaser Dive into the world of Mario Capasa, the master of luxury living. Witness the meticulous creation of luxury homes, where every detail is infused with elegance and style. Experience a new realm of luxury living where film production and creative direction harmonize. Discover more at alteredstateprod.com Industry News Stay up to date with industry news and featured content right at your fingertips. See News Creative Case Study Get Inspired with your next marketing campaign and creative production. See Studies AV Digest Pro Tips Discover original content created and curated by top experts in creative marketing. See Tips Marketing Trends Explore trends & topics in digital marketing, from AI, VR, and social media. See Trends AWARD-WINNING AGENCY

Commercial Video and Media for the Mister, a medical-grade portable, refillable device designed to keep your surfaces, body, and the air you breathe bacteria-free, with fresh scents and advanced sanitation. Mister diffuses sanitizing liquid into nanoparticles, increasing the effects of the spray and making them last much longer. E-commerce Video Production Pandmedic Solutions Commercial Media Branding Commercial | Animation | Storytelling Content | Direction | Creative Performance | Sound | Video Production | Cinematography | Editing | Videography View Portfolio The Mister is a medical-grade portable, refillable, and convenient device designed to keep your surfaces, body, and the air you breathe bacteria-free, with fresh scents and advanced sanitation. Mister diffuses sanitizing liquid into nanoparticles, increasing the effects of the spray and making them last much longer. The team at Altered State Productions was responsible for creating commercial media for Pandmedic Solutions that would be familiar and informational. Our team managed all aspects of the project, including 3D product design, live-action filming, editing, sound design, music scoring, mixing, and mastering. We also took care of the storytelling and scripting, ensuring that the final product effectively conveyed the message and resonated with the intended audience. Our team managed all aspects of the project, including 3D product design, live-action filming, editing, sound design, music scoring, mixing, and mastering. We also took care of the storytelling and scripting, ensuring that the final product effectively conveyed the message and resonated with the intended audience. 3D Modeling At Altered State Productions, our proficiency in 3D modeling was at the forefront while working with Pandmedic Solutions. Tasked with simulating intricate product designs, our team seamlessly navigated every aspect of the 3D visualization process, from initial wireframe sketches to the final high-resolution rendering. Through polygonal modeling, UV mapping, and advanced shader application, we ensured Pandmedic's products radiated realism and detail. Our models didn't just serve as visual assets but were also pivotal in augmented reality integrations and interactive showcases, captivating the target demographic. View Project Testimonial Video When it came to testimonial video production for Pandmedic Solutions, Altered State Productions left no stone unturned. Our comprehensive process was initiated with strategic storyboarding and detailed pre-production planning. Genuine testimonials were captured using cinematic camera techniques, bolstered by crisp audio recording and ambient soundscapes. The post-production phase saw meticulous color grading, dynamic cut transitions, and the integration of bespoke motion graphics. Every facet, from the depth of field in shots to the selection of evocative background scores, was curated to ensure Pandmedic's brand narrative was delivered powerfully and authentically to its audience. Full Testimonial Project BEHIND THE SCENES