Updated: Nov 6
Giphy, a popular online platform for creating and sharing GIFs, has become an increasingly valuable tool for brands looking to boost their off-site SEO.
GIFs are like a caffeine shot for a tired marketer - they inject life, energy, and personality into their content, giving them a renewed sense of excitement and engagement with their audience.
You might be surprised to learn that posting GIFs on your branded social media accounts can do more than just add a touch of fun and personality to your content. In fact, this overlooked secret can potentially improve your SEO backlink opportunities, creating significant benefits for your business or brand. It's shocking that more people aren't talking about these advantages, but incorporating GIFs into your online presence could be the unexpected twist your marketing strategy needs.
Get Your Brand in Motion
With over 300 million daily active users and over 10 billion daily views, Giphy is one of the most popular sources for finding and sharing animated content. But for a marketer, it can be used for much more than just animated stickers.
Every time a branded GIF is used and shared by users on social media or messaging platforms, it can create a new referring domain to the brand's website. These mass page backlinks can help increase the brand's visibility and referral traffic, as well as potentially improve their search engine rankings. By crafting custom-made GIFs and uploading them on Giphy, brands can effectively enhance their online visibility and attract more traffic to their website, resulting in an overall boost in their digital presence.
Giphy referral domains can also contribute to the building of a brand's SEO authority. Given that Giphy has a high domain authority and authority score, referral links from the platform can potentially have a positive impact on a brand's domain authority and search engine rankings. This makes Giphy a valuable tool for brands looking to strengthen their online marketing efforts and gain a competitive edge in their industry.
Not sure where to start? The Giphy Branding Tool by Altered State Productions allows you to create a complete account, verify it as a brand, and receive 10 free GIFs to kickstart your visibility and branding efforts.
Stickers - The Interactive Keywords
By using relevant keywords and popular trends in the creation of branded GIFs, brands can tap into the existing interests and behaviors of their target audience and increase the chances they share your content on social media and messaging platforms.
To create visual Giphy stickers based on keywords, brands can start by conducting research on popular trends, keywords, and topics related to their industry or target audience. A great tool to start your research is SEMRush Keyword Magic Tool, where you can find related keywords based on trends and volume. You can then use this information to create visually appealing and relevant stickers that capture the attention of your audience and align with their interests.
For example, a sports team may create Giphy stickers featuring popular athletes and sports-related keywords, such as "touchdown" or "slam dunk" as part of its brand strategy. A food brand may create Giphy stickers featuring popular recipes and food-related keywords, such as "tacos" or "pizza". By using these relevant keywords in the creation of branded GIFs, brands receive relevant backlinks, increasing the visibility of their content and improve their chances of being discovered by their target audience.
Overall, creating visual Giphy stickers based on keywords is a smart off-site SEO strategy for increasing the visibility and engagement of branded content, as it allows brands to tap into the existing interests and behaviors of their target audience and increase their chances of being shared and viewed on social media and messaging platforms.
Boost your Website with Automated Referring Domains
When a brand's GIFs are used and shared on social media platforms such as Snapchat, Instagram, and TikTok, each usage can create a new referring domain to the brand's website. This can signal to search engines that the brand's website is relevant and valuable, which can help improve its search engine rankings.
Brands can create a Giphy contest on social media platforms, such as Instagram or Twitter, where users can participate by creating their own custom GIFs using the brand's Giphy channel.
This type of contest can generate a lot of engagement and excitement on social media, as users will be eager to participate and create their own custom GIFs using the brand's channel. As more and more users participate and share their GIFs with their own followers, it can help increase the visibility and referral traffic for the brand's Giphy channel and website.
Additionally, by creating a Giphy contest, brands can encourage users to share and promote the contest to their own followers, which can help increase the overall reach and engagement of the branded GIFs. This can lead to more shares, views, and referrals back to the brand's website, which can ultimately help improve its SEO authority and online presence.
For example, if a branded GIF is shared on a popular social media platform and it goes viral, it can generate thousands or even millions of views and shares. Each of these views and shares can count as a referring domain to the brand's website, helping to increase its overall referral traffic and potentially improving its search engine rankings. That’s like putting referring domains on autopilot.
So, by using Giphy to create and promote branded GIFs, brands can not only increase their visibility and referral traffic, but also improve their SEO authority and potentially boost their search engine rankings.
Think Outside the Search Box
It's no secret that brands invest a significant amount of their budget towards brand awareness. However, they often overlook the fact that there are cost-free methods available to achieve similar results.
One of the key features of Giphy's image search engine is the ability to search for keywords and find visual stickers and GIFs related to those keywords. his feature offers an ideal opportunity for brands to showcase their branded logos or campaigns, effectively turning it into a digital billboard for their target audience. It's worth noting that when a user searches for a particular keyword, they are likely to be part of that industry, making it a valuable audience to engage with.
For example, if a content creator on a video shoot shares a story on social media, they may want to add a gif of a camera. There’s a good chance that they will find Camera Gifs created by Altered State Productions and the infamous pyramid logo. Why? Because we’ve strategically added keywords to ensure our GIFs find the right audience.
When uploading your branded stickers and GIFs to Giphy, make sure to add relevant keywords that people might search for. This will ensure that your content appears in search results for your target audience.
With its user-friendly interface and powerful analytics tools, Giphy makes it easy to track your performance and optimize your content for maximum impact. Whether you're a small business or a large enterprise, Giphy is the perfect platform to showcase your brand and connect with your audience in a fun, engaging way. So why wait? Start creating your branded stickers and GIFs today and unlock the full potential of Giphy's silent marketing power. Reach out for a free consultation with Altered State Productions when you’re ready to boost your domain authority and brand.
About Altered State
Situated at the crossroads of creativity and technology, Altered State Productions crafts media masterpieces that deeply resonate. Their Brand integration, amplified by a strategic agency partnership with SEMrush, doesn't merely tell stories—it shows that there is science in art.