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This graphic design service depicts a gird of different furniture pieces used as cover art for a social media marketing campaign provided by Altered State Productions.

Giphy x Pin to Win

The Interactive Design Game with Hidden Backlinks

Eye-catching GIFs: The hidden gem of free SEO strategies for enhanced online visibility.
Giphy, a popular online platform for creating and sharing GIFs, has become an increasingly valuable tool for brands looking to boost their off-site SEO, such as the Pin To Win.

Branded Gif of a Social Media Contest for Interior Design
This image is of three different gift card design or mockups for a home goods brand in Las Vegas.

Valyou' Engagement Boosts Hits Record High

Valyōu Furniture, an e-commerce powerhouse with four physical locations, experienced heightened brand recognition in proximity to its physical stores. To expand this recognition nationwide, it has actively pursued digital marketing strategies over the past half-decade.

 Gif of a Social Media Influencer Pointing at a phone for a contest
Art Direction of Hand Mouse Pointer Decorative Asset
Social Media Contest Graphic Art of Posters popping on a wall


Valyōu Furniture aimed to optimize its content and SEO strategy to increase brand visibility and drive traffic to its website, especially in areas beyond its brick-and-mortar stores' vicinities.


Altered State Productions formulated a content strategy deeply rooted in meticulous SEO analysis. An interactive social media game was created, compatible across Instagram, Pinterest, and TikTok platforms, as an innovative means to engage users. To enhance discoverability, unique animated stickers were developed through Giphy, embedded with a mix of brand-specific and relevant keywords identified through comprehensive SEO analysis via Semrush.


The SEO-driven content strategy produced notable results. As users interacted with the game, social media engagement soared. Crucially, the SEO-optimized stickers resulted in high-quality backlinks, leading to improved website SEO. Over the two-week period of the game's run, Valyōu Furniture witnessed a remarkable 50% surge in sales, demonstrating the power of well-executed content and SEO strategies in boosting e-commerce performance.

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This image has multiple grids with multiple couches on it use as the home goods brand marketing campaign promotional media.
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