CASE STUDY

Giphy x Pin to Win

The Interactive Design Game with Hidden Backlinks

Eye-catching GIFs: The hidden gem of free SEO strategies for enhanced online visibility.
Giphy, a popular online platform for creating and sharing GIFs, has become an increasingly valuable tool for brands looking to boost their off-site SEO, such as the Pin To Win.

Valyou' Engagement Boosts Hits Record High

Valyōu Furniture, an e-commerce powerhouse with four physical locations, experienced heightened brand recognition in proximity to its physical stores. To expand this recognition nationwide, it has actively pursued digital marketing strategies over the past half-decade.

Challenge

Valyōu Furniture aimed to optimize its content and SEO strategy to increase brand visibility and drive traffic to its website, especially in areas beyond its brick-and-mortar stores' vicinities.

Solution

Altered State Productions formulated a content strategy deeply rooted in meticulous SEO analysis. An interactive social media game was created, compatible across Instagram, Pinterest, and TikTok platforms, as an innovative means to engage users. To enhance discoverability, unique animated stickers were developed through Giphy, embedded with a mix of brand-specific and relevant keywords identified through comprehensive SEO analysis via Semrush.

Results

The SEO-driven content strategy produced notable results. As users interacted with the game, social media engagement soared. Crucially, the SEO-optimized stickers resulted in high-quality backlinks, leading to improved website SEO. Over the two-week period of the game's run, Valyōu Furniture witnessed a remarkable 50% surge in sales, demonstrating the power of well-executed content and SEO strategies in boosting e-commerce performance.

Challenge

Valyōu Furniture aspired to integrate creative media production into its marketing campaign to broaden brand recognition, foster positive brand associations, and drive website traffic.

Solution

Altered State Productions took the reins in crafting a creative media production strategy. A captivating interactive game was developed, compatible with Instagram, Pinterest, and TikTok, designed to engage and retain the attention of social media users. A key element of this strategy was the creation of unique, brand-relevant animated stickers using Giphy. The stickers, conceived by the creative team, were embedded into the game, adding a distinct visual element that resonated with the audience and promoted brand visibility.

Results

The creative media production strategy was met with astounding success. The innovative, media-rich interactive game triggered a substantial rise in social media followers and engagement. Concurrently, Valyōu Furniture observed a significant 50% boost in sales during the two-week period when the game was live. This result underlines the potential of integrating creative media production into digital marketing strategies to enhance e-commerce success.

Challenge

Valyōu Furniture aimed to explore the power of influencer marketing to enhance its brand recognition, create positive associations, and steer increased traffic to its website.

Solution

Altered State Productions devised a strategy revolving around influencer discovery. An interactive game was developed for Instagram, Pinterest, and TikTok, aimed to captivate the target audience. Crucial to this strategy was the selection of influencers, which was done with data-backed precision using BuzzGuru. Influencers with the right audience alignment were chosen to amplify the campaign reach and encourage wider participation in the interactive game.

Results

The influencer discovery strategy yielded impressive results. Valyōu Furniture experienced a significant surge in its social media followers and engagement rates, demonstrating the power of influencer marketing. The interactive game strategy saw a remarkable 50% sales increase over its two-week run, proving the effectiveness of combining innovative digital strategies with well-targeted influencer marketing.

Challenge

Valyōu Furniture sought to optimize its distribution and campaign management strategy to enhance brand awareness, foster positive brand associations, and drive web traffic, especially in areas far from its physical stores.

Solution

Altered State Productions formulated a strategy combining efficient distribution with seamless campaign management. They developed an interactive social media game for Instagram, Pinterest, and TikTok, utilizing the distinct audiences each platform offers. Invitations to play the game were distributed over multiple social media channels, email, SMS, and through a landing page and blog content on Valyōu Furniture’s website.

The campaign was meticulously managed to ensure consistent brand messaging and maximum engagement.

Results

The distribution and campaign management strategy resulted in tremendous success. The well-orchestrated campaign management and effective distribution led to a significant increase in social media engagement and follows. More importantly, Valyōu Furniture recorded a 50% increase in sales during the two-week game period, showcasing the efficacy of coordinated distribution and campaign management in boosting e-commerce performance.

Challenge

The challenge for Valyōu Furniture was to leverage effective analytics and reporting methods to optimize brand awareness, create positive brand associations, and boost website traffic.

Solution

Altered State Productions structured a strategy rooted in comprehensive analytics and reporting. An interactive social media game was developed, accessible on Instagram, Pinterest, and TikTok, designed to capture and sustain user interest. Key to this strategy was the analysis of user engagement and reporting of campaign performance. Tools like Semrush and BuzzGuru were used to perform SEO analysis, influencer selection, and track campaign progress.
Further, the performance of the unique animated stickers created via Giphy, including their impact on SEO through the creation of high-quality backlinks, was also analyzed and reported, providing valuable insights for future campaigns.

Results

The analytical approach and diligent reporting led to a significant uptick in social media followers and engagement. The carefully monitored and reported data provided Valyōu Furniture with valuable insights, resulting in a robust 50% increase in sales over the two-week duration of the game. This demonstrates the power of analytics and reporting in shaping a successful e-commerce marketing campaign.

CASE STUDY

Giphy x Pin to Win

The Interactive Design Game with Hidden Backlinks

Valyou' Engagement Boosts Hits Record High

Challenge

Solution

Results

Challenge

Solution

Results

Challenge

Solution

Results

Challenge

Solution

Results

Challenge

Solution

Results

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