Video Production

In today's marketing strategies, nothing tops the power that videos have - 90% of customers say that videos help them decide whether to buy or not. They visually help showcase products and services that reach and attract new customers. Videos convey more information in less time and are much easier for the audience to become immersed in. They also help your business stand out from your competition by putting a face and name to your brand, instilling confidence, and trustworthiness. And the fact that Google loves videos is just another reason to start making those business videos.

There are many different types of videos that may be suitable for your business, depending on the products or services you offer. Product videos can highlight the features and benefits of your products in an engaging way. Explainer videos can provide information about how to solve problems or demonstrate how to use a product or solution. Onboarding, training, and company culture videos can provide insight into the inner workings of your business, while testimonial and promotional videos can help to showcase the experiences of your customers and promote your business.

Some common file formats for video include MP4, AVI, MOV, and WMV. The best format to use will depend on the specific needs of the project, such as the intended platform for playback and the desired level of quality.

The creative process for a video project usually starts with a concept or idea, which is then developed into a treatment or script. From there, the video is storyboarded, a shot list is created, and the video is filmed and edited. The final video is reviewed and approved by the client before it is released. Powered by StudioBinder Production Management.

Video editing typically involves selecting and arranging footage, trimming and splicing shots, adding transitions, inserting graphics and special effects, and adjusting audio levels. The editor may also color correct the footage and add music or voiceovers as needed.

Yes, many video editing services will allow you to provide your own footage for editing. In some cases, you may need to provide the raw, unedited footage in a specific format, such as MOV or MP4.

Yes, you can usually request specific music or sound effects to be added to your video during the editing process. Keep in mind that you may need to obtain the necessary rights or permissions to use certain audio elements.

The final edited media will typically be delivered in a digital format, such as MP4 or AVI in a high bitrate. The project folder will be located in your account dashboard inside Orders, where you can downloaded from a secure online platform or transferred to you via a file-sharing service such as WeTransfer or Google Drive. Some video editing services may also offer options for delivering the video on physical media, such as a External Drive.