A Breakthrough In Skincare

Altered State Productions provided video editing and postproduction services for a health and beauty brand, focusing on creating a 30-second commercial for the Reviver, a groundbreaking facial device designed for red light therapy, EMS therapy and micro needling treatments. The goal was to produce a video ad campaign that would increase sales, engagement, and brand awareness for the new product.

The beauty brand aimed to generate more sales, increase engagement, and enhance brand awareness with the release of their new product. Altered State Productions adopted a creative approach to meet the project's objectives. The team utilized Adobe Premiere Pro for video editing, After Effects for creating 3D titles and motion graphics including the use of the Roto Brush tool for unique visual effects, Davinci Resolve for color grading, Adobe Express for graphic titles, and Artlist for selecting the perfect music for the final cut.

The project delivered two ad spots: a primary 30-second video and a secondary 15-second version, both in a 4x5 aspect ratio. These videos were designed for CTV and advertising purposes, showcasing the Revivers' features in an engaging manner.

The result was a sleek and professional ecommerce advertisement that effectively highlighted the features of the Reviver. This project demonstrates Altered State Productions' commitment to cinematic style and creative edge in post-production services, playing a significant role in enhancing digital advertising for ecommerce.

This project demonstrates the critical impact of detailed video editing on achieving specific marketing outcomes.