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Capsule User Instructional

Project Type

Instructional Video Production

Date

January 2024

Location

Los Angeles, CA, USA

Credit

Thais Viera, Model
Brian Medina, Producer
Eddie Castillo, Director
Domenique Comparetto, Writer
Derek Richbell, Videographer & Audio
Jordan Alford, Video Editor
Don Ray, Colorist

Project type

Video Production

Project

Medical Expert Endorsement of Light Therapy Device

Altered State Productions has leveraged its 10 years of experience in developing corporate videos and assembly videos to create an instructional video for the Capsule by SpaceTouch, a full-body LED skincare device.

This device has the power of light therapy to enhance skincare routines by providing targeted treatments that can be customized through its user-friendly interface. The instructional video makes these complex concepts easily understandable, ensuring that users can effectively operate the device to achieve the best results. By presenting each feature with clarity, the video turns a sophisticated medical tool into an accessible solution for users at home or in professional settings.

Our video production services involved detailed scriptwriting, sophisticated motion graphics and precise editing to ensure clarity and engagement, effectively translating the medical benefits into consumer-friendly language. This strategic content supports healthcare marketing by showcasing the device's ease of use, which enhances credibility and user confidence.

Furthermore, the instructional video was strategically utilized across various business touchpoints—embedded in healthcare digital marketing campaigns, integrated within mobile apps for enhanced user onboarding, and used in employee training programs.

This style of video benefits manufacturers by significantly enhancing customer understanding of the product. Instructional videos reduce the need for customer service calls as users better understand how to use or assemble the product independently. They also improve overall customer satisfaction by preventing the frustration that the product is difficult to use. The instructional video highlights the device’s innovative blend of technology and user-centric design, making it a valuable asset for enhancing healthcare marketing and branding efforts.

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