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Future Beauty Eyetech
Project
Live Action Product Video Campaign
Date
February 2022
Location
Las Vegas, CA
Credit
Eddie Castillo, Hebert Huerta, John C.
Project Type
Product Video Production
Member
A sci-fi skincare ad unlike any other—this future-forward product advertisement offers a glimpse into the future of beauty. In a striking fusion of advanced 3D animation, live-action footage, and user- and expert-driven testimonials, the EyeTech commercial immerses viewers into a leap into the future of targeted skincare.
The beauty commercial is packed with visually striking imagery. The power of the video campaign lies in its cinematic portrayal of a beauty product, mixing hyper-realistic 3D modeling with tense electronic sound and fantasy product shots to create a skincare video ad that lights up the health and beauty industry. This advanced, hands-free under-eye device, developed by leading plastic surgeons and dermatologists, combines LED light therapy with vibration technology to treat under-eye wrinkles, puffiness, and dark circles, with each red light casting a targeted glow designed to tackle these issues at their core.
Expert testimonials from product developers and scientists, along with customer testimonials from a former fitness competition model, power the adspot with credibility and a relatable, human touch—to introduce where the worlds of technology and beauty collide to bring you one revolutionary skincare device.
The skincare product glows softly against a stark, futuristic backdrop, with fresnel lighting casting a smooth, directional light for an ambient, surreal atmosphere. In a tech product-reveal style, the futuristic beauty device is showcased with gradual spill lighting, rotating views, and tracking animation to emphasize the matte finish of the rechargeable case with its built-in mirror, highlighting its minimalist and portable design for a premium aesthetic. The Eyetech commercial captures this blend of innovation and beauty, evoking the sleek, minimalist feel of a sci-fi world where skincare isn’t just another beauty product—it’s a glimpse into the future, where the power of light reveals what’s in sight.