Constructing Valyou Documentary

Altered State Productions takes viewers behind the scenes in "Constructing a Furniture Store in 30 Days," a detailed brand documentary that showcases the rapid creation of a furniture store in Las Vegas. This production, spearheaded by Miona Mijic, an award-winning designer, and Eddie Castillo, an award-winning video director, to capture the essence of completing the impossible through the lens of architectural innovation and cinematic storytelling. The content marketing video is designed to engage viewers by highlighting the practical challenges and solutions involved in setting up a retail space in a short amount of time, all showcased in a project that combines elements of corporate video production, 3D animation, modeling and rendering, testimonial video production, Informative video content, Documentary filmmaking and masterful video editing for YouTube and content distribution platforms.

Altered State Productions oversaw primary video production stages, directing the overall content and integrating testimonial video elements to enrich the story. The pre-production phase included conceptualization, script development, and crew selection, complemented by location scouting and securing the necessary permissions. A detailed shooting schedule streamlined the filming process. In post-production, the team handled editing, sound design, layering in voiceovers, and adding concept drawings to enhance storytelling.

The team at Altered State utilized their pool of content creators to document every stage of the construction process, from the initial design discussions to the final setup of the retail location. The focus was on providing a realistic view of the intense work involved, both physically and virtually, supported by testimonial video production that featured interviews with key project stakeholders. The video content was strategically curated to enhance YouTube marketing efforts, ensuring high watch time through climatic visual storytelling.