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Sofa Covers Graphics
Project Type
Branding / Art Direction/ Graphic Design
Date
May 2024
Location
Dallas, TX
Credit
Rey Contreras, Design
Project
Brand Graphics for E-commerce Product
Member
Valyou Furniture
Valyōu, an emerging e-commerce furniture company, launched its second-generation product line of removable sofa covers, capturing a youthful and vibrant essence that resonates with a fresh, modern audience.
The visual identity is anchored by a bright and energetic color palette carefully chosen to create an exciting and approachable brand image, with the vibrant orange injecting energy and enthusiasm into every touchpoint.
The advertising strategy is playful yet polished, appealing to a young audience that values both aesthetics and affordability. Whether through social media campaigns, digital ads, or print materials, the messaging is consistent: Valyōu is here to disrupt the traditional furniture industry with fresh ideas and stylish designs.