Guidelines for Coastal Furniture Brand

Luxury furniture brand "Lemons and Me" has established a brand identity that merges coastal aesthetics with modern design principles. Rooted in the vision of its founder, Abrielle Caron, the brand was conceived in Ubud, Bali, with the goal of positioning itself uniquely in the competitive furniture market.

The development was orchestrated by an Art Director, with Graphic Designers creating visual elements, Brand Directors strategically aligning these elements, and Creative Directors ensuring visual and creative consistency across all platforms, highlighting the collaborative effort of all roles involved.

"Lemons and Me" delivers a brand experience that encapsulates the essence of Bali, providing a gateway to its tranquil yet vibrant atmosphere through thoughtful design and intentional color and material choices

Color Palette: The integration of specific colors in the "Lemons and Me" branding strategy invites a sense of calm and sophistication, reflecting the brand's coastal origins while catering to contemporary tastes. Rich greens such as Blue Green, Dartmouth Green, and Myrtle Green reflect Bali’s lush jungles and tranquil sea depths. The neutral tones of Tan, Beaver, and Brown Sugar ground the vibrant greens, conjuring images of Bali's sandy beaches and rustic architecture. Upsdell Red offers a lively burst, reminiscent of the island’s tropical flora.

Typography: MR EAVES MOD OT is selected for its modern and clean appearance, ensuring clear communication while supporting the brand's stylish and refined image. This typographical choice enhances the overall aesthetic, maintaining a sleek and updated look.

Materials and Textures: Highlighting the authentic Balinese environment, the brand incorporates natural elements like teak wood, polished stone, and woven textiles. These elements are integral to the brand’s identity, reflecting a deep respect for traditional materials while embracing a modern lifestyle.
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The brand identity is central to a strategic array of marketing materials, including emails, digital advertising, and product packaging, all supported by a strong presence on web and social media platforms. This identity is consistently and vividly conveyed across both digital and physical interfaces, enhancing brand recognition and fostering loyalty. This consistent presentation of the brand identity bolsters customer trust and encourages interaction across all touchpoints