Charged for Rounds

Delivering the knockout blow on your ads manager with a champion video ad.
In a tour de force of video editing, the latest campaign for sports recovery brand features the esteemed boxer, Grizzy the Great, celebrated for his stamina and strength, takes center stage in a high energy ad campaign highlighting a recovery percussion massage gun built to last through hours of training anywhere, anytime. This ad spot emphasizes the device’s unique selling point—its remarkable endurance—mirroring Grizzy's own reputation in the ring. The vertical video ad is edited to target athlete who need reliable relief on the go, making it a perfect match for Grizzy's energetic and on-the-move lifestyle.

As the scenes unfold, they build in intensity, reflecting Grizzy’s rigorous training regimen. Layered with fast cuts and grain textures, creating a gritty treatment. Trap core music is mastered as the score, punctuated by the crisp sfx of boxing hits, amplifying the raw power in the room. Callouts of unique selling points are integrated, such as the dial of the speed levels that expands in a bold circle graphic, mirroring the increasing intensity needed for prolonged training sessions.

The fitness video production and product marketing cleverly intersects with influencer marketing, utilizing the boxer as more than just an athlete. The punchy messaging and graphic titles work in tandem with the device’s capacity to support high-caliber athletic performance, splashing out to catch the eye of viewers across paid social media platforms.

Hit Hard. Sell Hard.