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Defined by Design
Project type
Video Editing | Video Advertising
Date
April 2024
Location
Los Angeles, CA
Member
Altered State Productions, Post Production
Wolves LA, Production
Brian Medina, Communications
Jordan Alford, Video Editor
Client
Revomadic
Project
Fitness Product Video Advertising Spot
The most powerful suction on the market gets toned up with a video campaign that delivers results at every touchpoint. The handheld and portable device makes toning skin on-demand and puts control at your fingertips.
Designed for Amazon, YouTube, and OTT platforms, the campaign demonstrates the device's ease of use and effectiveness through visual cues. Extreme close-ups of the suction mechanism, captured with macro lenses, showcase the fine details of the vacuum seal, while additional shots highlight the ergonomic design that fits comfortably in the hand. Smooth tracking and stabilized gimbal footage emphasize the product's glide action, demonstrating seamless movement across the skin.
Motion graphics highlight the tactile buttons and intuitive interface, emphasizing fingertip precision control. Kinetic typography and annotations guide the viewer through the device’s portability, showing how it’s perfect for use anywhere, from home to office.
Product callouts like "Most Powerful Suction" and "Trusted by Thousands" are reinforced with kinetic typography and VFX overlays, enhancing credibility. The ad balances technical product details with social proof, making it ideal for review-driven platforms like Amazon. To drive conversion, high ratings and customer testimonials are seamlessly integrated with 5-star ratings displayed via motion graphics, ensuring the ad not only informs but also converts.
Now that’s a video campaign defined by design and distributed with precision.