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Mark of Performance
Project type
Video Editing | Video Advertising
Date
April 2024
Location
Los Angeles, CA
Member
Altered State Productions, Post Production
Wolves LA, Production
Brian Medina, Communications
Jordan Alford, Video Editor
Client
Revomadic
Project
OTT Video Ad for Fitness Tech Device
Leave your mark on the world with a video campaign that highlights undeniable performance through visible results. The Smart Cupper Adspot,, optimized for OTT, Amazon Advertising, and YouTube, showcases the proof of performance through the distinctive marks left by its powerful suction.
The Cupper, renowned for its deep tissue suction and therapeutic heat that targets fat cells— provides deep, body-wide treatments that glide seamlessly across the skin to help firm and tone. Enhanced visual effects (VFX) simulate the deep-tissue impact, while macro lenses capture the fine details of the suction marks as clear visual proof of the Cupper's effectiveness.
High-speed footage captures the device seamlessly gliding over the skin, with distinctive circular marks revealing treated deep tissue, while smooth transitions between product shots showcase the fluid, natural movements of the Cupper across key areas like arms, legs, and back.
Therapeutic heat and suction effects are further amplified by VFX, adding depth and energy. Additionally, the ad copy and messaging were developed with a comprehensive keyword strategy, ensuring high SEO connectivity for organic distribution across platforms.
Motion graphics and animated titles emphasize the product's unique selling points, presenting the device’s functionalities in a clear, digestible, high-impact message —ideal for conversion-driven product marketing and e-commerce advertising. Performance you can see, results you can trust..