top of page

Unlocking the Mysteries of the Apple Brand Logo

Updated: Nov 6, 2023

The Fascinating History and Hidden Meanings Behind the Apple Logo and Steve Jobs' Vision.

Apple logo in the hands, featuring a historic representation and brand design.

The world of technology is filled with mysteries, and one of the greatest enigmas of all is the iconic logo on your favorite phone and computer device. The Apple logo, a sleek and minimalist silver apple with a bite taken out of it, holds more than meets the eye. Even as one of the most famous company logos, there is still quite a bit of mystery surrounding the well-known apple icon.

With its sleek design and minimalist silver apple, the logo has become a symbol of innovation and creativity. But what many people don't know is that the logo holds a deeper meaning, one that has sparked countless theories and speculation.

The logo has become a symbol not only of Apple's technological prowess but also of Jobs' vision for the company and his legacy as one of the greatest innovators of our time.

The Genius Behind the Logo

Iconic representation of Steve Jobs. Explore the legacy of this famous visionary and his impact on brand strategy, design, and development. Icons symbolize logo design, graphic designers, business branding services, and brand identity.

The Apple design not only captured the essence of technology but also the essence of Steve Jobs' vision for Apple. Jobs' obsession with simplicity and elegance was reflected in the clean lines and minimalist design of the Apple logo. Steve Jobs considered over 200 different logo designs before settling on one daring concept, which he thought would be simple and memorable. The history of the Apple logo is deeply embedded in lore within the marketing and tech communities.

In 1976, Rob Janoff, a well-known graphic designer, was hired by Regis McKenna, an advertising agency working for Apple at the time. Janoff had provided business branding services for other well-known brands, including IBM, Intel, and Kleenex.

To everyone’s surprise Janoff was paid only $29 for the new design. Seeing that it was going to be a big sensation, he originally charged $2,000 for the logo design. Steve Jobs convinced him to do it for a flat fee of $29 and the promise of long-term work as Apple built its brand identity. This would include creating the packaging for the original Apple Macintosh computer, which featured a stylized illustration of the computer on a white background.

The Bite Heard Round the World

apple logo behind a man like a moon. showing the Brand design

In 1977 the logo's debut took a dramatic turn when a bitten apple design burst onto the scene, igniting whispers and speculations about its cryptic meaning.

In Janoff’s own words, "I think part of the genius behind the logo is that it was simple enough that it could be reproduced on a T-shirt, but also complicated enough to intrigue people." Despite the speculation surrounding the logo, the essence of the Apple brand strategy has always been focused on innovation and creativity.

As Steve Jobs once said, "Innovation distinguishes between a leader and a follower." The Apple logo has embodied this ethos, captivating the minds of consumers and inspiring designers and artists around the world.

Some people saw the brand design as a clever reference to the forbidden fruit from the Garden of Eden, while others believed it to be a nod to the father of modern computer science, Alan Turing. But as the years went by, more theories emerged, and the logo's symbolism became shrouded in mystery.

Decoding the Symbolism of the Logo

As the Apple brand developed, so did the intrigue surrounding its logo. People started to interpret the design in new and unexpected ways. Here are just a few of the theories that emerged:

The Apple Represents Victory

A man showcasing an Apple phone to the sky, symbolizing the seamless integration of technology and brand development

In addition to the brain and byte theories, there is another interpretation of the Apple logo that draws on Greek mythology. The design of the apple with a bite taken out of it has been compared to the golden apple from the myth of Eris, the goddess of discord and strife in Greek mythology.

According to the myth, Eris threw a golden apple inscribed with "to the fairest" into a group of goddesses, sparking a dispute that ultimately led to the Trojan War. The apple was ultimately awarded to Aphrodite, who promised Paris, a Trojan prince, the most beautiful woman in the world, in exchange for his vote. This chain of events led to a decade-long conflict that saw the Greeks emerge victorious.

Some people see a correlation between this myth and Apple's competitive spirit and desire to be the best in the industry. Just as the goddesses competed for the title of the fairest, Apple competes with other tech companies to produce the most innovative and desirable products on the market. The bite taken out of the apple could be seen as a symbol of the company's willingness to take risks and challenge the status quo.

The Bitten Apple Represents Legacy

 An image created entirely with numbers, showcasing the fusion of creativity and numerical elements.

Some believe that the logo is a tribute to the father of modern computer science and a nod to his contribution to the development of modern technology.

Alan Turing, a pioneering mathematician and cryptanalyst whose work during World War II helped crack the Nazis' Enigma code, faced an untimely death when he allegedly bit into an apple laced with cyanide, ultimately succumbing to the poison.

Steve Jobs was known to be a fan of Alan Turing and his contributions to computer science. In fact, in a 1994 interview with Rolling Stone, Jobs spoke about Turing's influence on his own work, saying, "I think the biggest single thing that I got from my exposure to [Turing's] ideas was the notion that complexity can be really simple.”

Steve Jobs' legacy is reflected in Apple's ongoing success and innovative products that continue to shape the way we live and work.

The Bite Represents Knowledge

Adam presenting an apple to his wife, reflecting the historic significance of the apple logo and its role in brand strategy.

The Apple logo is a reference to the biblical story of Adam and Eve, where the apple represents forbidden knowledge and the temptation to disobey God's will.

This theory suggests that the bite out of the apple is a symbol of knowledge, with the missing piece representing the pursuit of knowledge and the quest for understanding.

A Metaphor for the Brain

Iconic Think Different colored Apple logo - The renowned 'Think Different' logo by Apple, representing their brand strategy and brand identity.

One of the most popular theories is that the design of the Apple logo, with its rounded shape and central "stem," is intended to resemble the structure of the brain. This would suggest that Apple is a company that values creativity and innovation, and that its products are designed to enhance and support the human mind.

Another theory is that the bite in the logo is a play on words—"byte," a unit of digital information for the brain of computers—adding another layer of meaning to this iconic design. This interpretation would emphasize Apple's role as a pioneer in the field of personal computing and digital technology.

The logo is meant to be seen with the bite on the right side, as it creates the illusion of a 3D image and the right hemisphere of the brain.

The Apple Represents Innovation

Newton and the Apple: Inspiring Brand Development - An image depicting Newton sitting under an apple tree, symbolizing the spirit of innovation and brand strategy

The original Apple logo designed in 1976 by co-founder Ron Wayne was quite different than the one we know today. What did the original Apple logo look like? The design featured a detailed drawing of Isaac Newton sitting under an apple tree, with the slogan "Newton… A Mind Forever Voyaging Through Strange Seas of Thought… Alone."

The new Apple logo can be seen as a tribute to the famous scientist Sir Isaac Newton, who discovered the law of gravity while sitting under an apple tree. This theory suggests that the current iteration is a nod to the old Apple logo and the history of science and technology, representing Apple's commitment to innovation.

The Bite that Changed Everything

A captivating image featuring a variety of Apple's gadgets. howcasing Apple's logo design, business branding services, and the art of creating remarkable brand identities.

Even after over 40 years, the Apple logo remains one of the most recognizable logos in the world and continues to inspire designers and artists around the globe. While the Apple logo, a sleek and minimalist silver apple with a bite taken out of it, was widely accepted by consumers it also had its thought-provoking conversations behind the meaning.

To some, the subtle references and symbolism conveys a sense of allure, innovation, and mystery, making it an enduring and recognizable icon in the world of technology. To others, the Apple logo's bitten design is more than just a simple symbol; it's a tantalizing invitation to explore the world of technology and indulge in the temptation of forbidden knowledge.


About Altered State Productions

Altered State Productions is a trailblazing media production company poised to revolutionize the landscape of video production and marketing. With an unwavering commitment to innovation and a team of visionary experts, we are dedicated to pushing the boundaries of what is possible. We harness cutting-edge technology, boundless imagination, and a relentless pursuit of excellence to create captivating visual experiences that captivate audiences and drive impactful results. From concept to execution, we bring your brand's story to life in ways that are extraordinary and unforgettable. Partner with us and embark on a transformative journey into the future of creativity, where limitless possibilities await.



Abstract Design

We strive to provide valuable recommendations and information to our readers because we believe well-informed leaders are successful leaders.  We may earn a commission from qualifying purchases made through our recommendations and links on our site.  Learn More