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Learn how to set up a branded GIPHY account and increase your brand's visibility in this step-by-step guide. Let's get started.  Did you know that having a branded GIPHY account can help increase brand recognition and engagement on social media? According to GIPHY, branded content sees an average of 3x more engagement than non-branded content.  GIPHY is a popular platform for sharing and creating animated GIFs, stickers, and other visual content.  As a brand, having a presence on GIPHY can increase your reach and engagement with audiences on social media. In this guide, we'll show you how to set up a branded GIPHY account, step by step. You'll learn how to sign up for a GIPHY account, apply for a brand channel, and complete your profile with your brand's unique information. Signing Up to GIPHY Go to GIPHY's website: https://giphy.com/ Click on the 'Join' button in the top right corner. Choose to sign up with either your email, Google, Facebook, or Apple account. After signing up, you will be redirected to your new GIPHY account's dashboard. Applying for a Brand Channel To apply for a branded GIPHY account, visit the GIPHY for Brands application page: https://giphy.com/apply/brands Fill out the application form with your brand's information, including the brand name, website, social media links, and a brief description of your brand. Upload a profile picture (recommended size: 480x480 pixels) and a header image (recommended size: 1920x1080 pixels) that represent your brand. Agree to GIPHY's terms and conditions, and click 'Submit Application'. GIPHY's team will review your application, and if approved, your account will be converted into a branded GIPHY account. Completing Your Profile After your application has been approved, Log in to your GIPHY account and click on your profile picture in the top right corner. Click on 'Settings' from the dropdown menu. Fill in your brand's information, including a short bio, website URL, and connected social media accounts. Save your changes by clicking 'Update Profile'. Setting up a branded GIPHY account can help elevate your brand's presence on social media and engage with your audience in a fun and creative way. By following these simple steps, you can create a GIPHY account, apply for a brand channel, and complete your profile with your brand's unique information. If you are looking for an easy solution for managing your GIPHY brand account, consider GIPHY Brand Boost , which  provides everything you need to establish and maintain your brand's presence on GIPHY, from account creation to content creation and optimization.  Now that you have set up and applied for your branded GIPHY account, it's time to take the next step in our walkthrough: Creating and Optimizing Stickers on GIPHY About Altered State Productions Altered State Productions blends cutting-edge technology with creative Giphy Case Studies , delivering digital content that captivates and communicates. The agency prides itself on transforming ideas into impactful digital content that engages audiences and drives the narrative forward. With a pulse on the latest tech and a knack for creative solutions, Altered State Productions is the partner of choice for those seeking to make a bold statement in digital marketing and marketing.

Giphy, a popular online platform for creating and sharing GIFs, has become an increasingly valuable tool for brands looking to boost their off-site SEO. GIFs are like a caffeine shot for a tired marketer - they inject life, energy, and personality into their content, giving them a renewed sense of excitement and engagement with their audience. You might be surprised to learn that posting GIFs on your branded social media accounts can do more than just add a touch of fun and personality to your content. In fact, this overlooked secret can potentially improve your SEO backlink opportunities , creating significant benefits for your business or brand. It's shocking that more people aren't talking about these advantages, but incorporating GIFs into your online presence could be the unexpected twist your marketing strategy needs. Get Your Brand in Motion With over 300 million daily active users and over 10 billion daily views, Giphy is one of the most popular sources for finding and sharing animated content. But for a marketer, it can be used for much more than just animated stickers. Every time a branded GIF is used and shared by users on social media or messaging platforms, it can create a new referring domain to the brand's website. These mass page backlinks can help increase the brand's visibility and referral traffic, as well as potentially improve their search engine rankings. By crafting custom-made GIFs and uploading them on Giphy, brands can effectively enhance their online visibility and attract more traffic to their website, resulting in an overall boost in their digital presence. Giphy referral domains can also contribute to the building of a brand's SEO authority. Given that Giphy has a high domain authority and authority score, referral links from the platform can potentially have a positive impact on a brand's domain authority and search engine rankings. This makes Giphy a valuable tool for brands looking to strengthen their online marketing efforts and gain a competitive edge in their industry. Not sure where to start? The Giphy Branding Tool by Altered State Productions allows you to create a complete account, verify it as a brand, and receive 10 free GIFs to kickstart your visibility and branding efforts. Stickers - The Interactive Keywords By using relevant keywords and popular trends in the creation of branded GIFs, brands can tap into the existing interests and behaviors of their target audience and increase the chances they share your content on social media and messaging platforms. To create visual Giphy stickers based on keywords, brands can start by conducting research on popular trends, keywords, and topics related to their industry or target audience. A great tool to start your research is SEMRush Keyword Magic Tool , where you can find related keywords based on trends and volume. You can then use this information to create visually appealing and relevant stickers that capture the attention of your audience and align with their interests. For example, a sports team may create Giphy stickers featuring popular athletes and sports-related keywords, such as "touchdown" or "slam dunk" as part of its brand strategy. A food brand may create Giphy stickers featuring popular recipes and food-related keywords, such as "tacos" or "pizza". By using these relevant keywords in the creation of branded GIFs, brands receive relevant backlinks, increasing the visibility of their content and improve their chances of being discovered by their target audience. Overall, creating visual Giphy stickers based on keywords is a smart off-site SEO strategy for increasing the visibility and engagement of branded content, as it allows brands to tap into the existing interests and behaviors of their target audience and increase their chances of being shared and viewed on social media and messaging platforms. Boost your Website with Automated Referring Domains When a brand's GIFs are used and shared on social media platforms such as Snapchat, Instagram, and TikTok, each usage can create a new referring domain to the brand's website. This can signal to search engines that the brand's website is relevant and valuable, which can help improve its search engine rankings. Brands can create a Giphy contest on social media platforms, such as Instagram or Twitter, where users can participate by creating their own custom GIFs using the brand's Giphy channel. This type of contest can generate a lot of engagement and excitement on social media, as users will be eager to participate and create their own custom GIFs using the brand's channel. As more and more users participate and share their GIFs with their own followers, it can help increase the visibility and referral traffic for the brand's Giphy channel and website. Additionally, by creating a Giphy contest, brands can encourage users to share and promote the contest to their own followers, which can help increase the overall reach and engagement of the branded GIFs. This can lead to more shares, views, and referrals back to the brand's website, which can ultimately help improve its SEO authority and online presence. For example, if a branded GIF is shared on a popular social media platform and it goes viral, it can generate thousands or even millions of views and shares. Each of these views and shares can count as a referring domain to the brand's website, helping to increase its overall referral traffic and potentially improving its search engine rankings. That’s like putting referring domains on autopilot. So, by using Giphy to create and promote branded GIFs, brands can not only increase their visibility and referral traffic, but also improve their SEO authority and potentially boost their search engine rankings. Think Outside the Search Box It's no secret that brands invest a significant amount of their budget towards brand awareness. However, they often overlook the fact that there are cost-free methods available to achieve similar results. One of the key features of Giphy's image search engine is the ability to search for keywords and find visual stickers and GIFs related to those keywords. his feature offers an ideal opportunity for brands to showcase their branded logos or campaigns, effectively turning it into a digital billboard for their target audience. It's worth noting that when a user searches for a particular keyword, they are likely to be part of that industry, making it a valuable audience to engage with. For example, if a content creator on a video shoot shares a story on social media, they may want to add a gif of a camera. There’s a good chance that they will find Camera Gifs created by Altered State Productions and the infamous pyramid logo. Why? Because we’ve strategically added keywords to ensure our GIFs find the right audience. When uploading your branded stickers and GIFs to Giphy, make sure to add relevant keywords that people might search for. This will ensure that your content appears in search results for your target audience. With its user-friendly interface and powerful analytics tools, Giphy makes it easy to track your performance and optimize your content for maximum impact. Whether you're a small business or a large enterprise, Giphy is the perfect platform to showcase your brand and connect with your audience in a fun, engaging way. So why wait? Start creating your branded stickers and GIFs today and unlock the full potential of Giphy's silent marketing power. Reach out for a free consultation with Altered State Productions when you’re ready to boost your domain authority and brand. About Altered State Situated at the crossroads of creativity and technology, Altered State Productions crafts media masterpieces that deeply resonate. Their Brand integration, amplified by a strategic agency partnership with SEMrush, doesn't merely tell stories—it shows that there is science in art.

When you see a great commercial or music video, do you ever wonder how many people it took to make it happen? What are the roles those people actually do? What roles are involved in commercial video production? Whether you hire a film production company or plan to employ individual contractors, several key roles must be filled to complete the production. The roles listed below should be filled in the order they are presented for the best results. With each position making a noticeable impact on the final product, it’s crucial that you thoroughly vet each candidate or the company you plan to hire. To help understand the video production process, consider the music video for Miley Cyrus’s song, Wrecking Ball. The essential roles of a video production team include Director: responsible for overseeing the creative vision of the video and working with the other members of the crew to bring that vision to life. In the case of the Wrecking Ball video, the director was Terry Richardson. It is likely that Richardson had a strong hand in shaping the controversial and provocative nature of the video, as he is known for his edgy and often controversial style. ​ ​ Camera operator: responsible for operating the camera and capturing the footage for the video. The camera operator on the set of Wrecking Ball would have been responsible for capturing the shots of Miley singing and swinging on the wrecking ball. ​ ​ Sound technician: responsible for recording and mixing the audio for the video. The audio technician on the set of Wrecking Ball would have been responsible for recording Miley's vocal performance and mixing it with the background music. ​ ​ Lighting technician: responsible for setting up and operating the lights used in the video. The lighting technician on the set of Wrecking Ball would have been responsible for creating the lighting setup for the shots of Miley singing and swinging on the wrecking ball. ​ Editor: responsible for cutting and assembling the footage into the final video. The editor of the Wrecking Ball video would have been responsible for cutting the raw footage captured by the camera operator and putting it together into the final edit of the video. ​ Production Manager: responsible for managing the schedule and budget of the production, coordinating the work of all the crew members, and ensuring that everything runs smoothly. The production manager on the set of Wrecking Ball would have been responsible for managing the schedule and budget for the shoot and ensuring that everything ran smoothly. Actors: if your video requires actors, you'll also have to hire them. Miley Cyrus was the sole actor in the music video for the song Wrecking Ball . ​ Art Director: responsible for creating the visual concept and design of the video, including sets, costumes, and props. In the case of the Wrecking Ball music video, the art director would have worked with the director and other production team members to create a concept for the look and feel of the video. They would have been responsible for deciding on things like the set design, props, costumes, and other elements that contribute to the video's visual style. They would have collaborated with other departments, such as lighting and camera, to ensure that all the visual elements were cohesive and worked together to create the desired atmosphere. Additionally, the art director may have been responsible for finding and selecting the location for the shoot, as well as overseeing the construction of any sets or props that were used. The art director plays a crucial role in bringing the director's vision to life and creating a visually stunning and cohesive production. ​ *This list is not exhaustive, and depending on the nature of your video, you may need additional roles, such as a makeup artist, scriptwriter, and so on. Vijat Mohindra/MTV VMAs 2020/Vijat Mohindra/MTV VMAs 2020 via Getty Images Hiring a Production House for Video Marketing Services Will you source experts for each role, or should you hire a video production company complete with everything you need, including a film crew? Hand-selecting several video production professionals can eat up a significant amount of time and resources. The process generally involves finding available professionals, reviewing resumes, portfolios, demo reels, price negotiations, and excellent organization skills to keep track of all this information for each position. The benefit, however, is that you can have more creative control over the project. On the other hand, hiring a production company is a one-and-done scenario where you won’t have to repeat these steps for each position on your production crew. A production company can also help with additional tasks such as securing permits, renting equipment, and providing marketing strategies, including distribution and performance metrics review. Production companies that use the SaaP (Service as a Product) method are even easier to hire because they cut out all the back and forth of discovery calls and price negotiation. With these options, you browse all available services alongside transparent pricing and then add services you need to a shopping cart, similar to retail e-commerce. So how should you hire a film crew for your project? Let’s take a look at both options for sourcing talent so you’re well-informed and know precisely what your business needs and where to start. How do I find video freelancers? If you decide to hire your film crew individually, you can take a few different approaches. Your best option will be based on budget, time frame, and experience working with similar roles. When finding freelancers, it's important to thoroughly review their portfolios and credentials and communicate clearly with them about your project requirements and expectations. It's also important to have a signed contract that includes the project's scope, timelines, and payment terms. How do I find the right video production company? There are important criteria to consider if you decide to hire a production company instead. You’ll want to understand who you’ll be working with, your involvement in the film production process, and the quality of work you can expect. Marketing agency versus production company As a producer, it's your responsibility to find and hire all the necessary roles for your video commercial production. Whether it's better to employ individual freelancers or a production company to manage everything depends on various factors. These include your budget, the scope and scale of the project, and your own experience and resources. Hiring a production company to manage everything can be a good option if you have a limited budget and want to outsource most of the work. A production company will take responsibility for the entire project, from setup to distribution. They often have an in-house film crew that includes all the necessary roles, such as a director, camera operator, sound technician, etc. This can save you time and effort in finding and hiring individual freelancers and also gives you access to a team that has experience working together and can bring a high level of quality to your project. It’s a good option if you don't have the resources or expertise to assemble and manage your crew. On the other hand, hiring individual freelancers can give you more control over the creative process and allow you to handpick the crew members you feel are the best fit for your project. However, it’s important to remember that you also need to sell yourself and your project, giving the freelancer film crew a reason to want to work with you. This option can be especially beneficial if you have a specific vision for your commercial and want to ensure that it's executed exactly as you envision it. However, managing a team of freelancers can be more time-consuming, and you'll need to ensure that you have the resources and experience to effectively manage and coordinate the crew's work. Ultimately, the decision depends on your budget, the scale of your project, and your own experience in the industry. It's always a good idea to research and get recommendations from other professionals before making a decision. View the Film and Video Production web store to select the services you need. Schedule a meeting to plan a customized video production project . Altered State Productions is a video production company at the crossroads of creativity and technology, integrating strategic agency partnerships with SEMrush to merge science and art.

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Altered State Productions values and safeguards your personal information. We go the extra mile to protect your privacy and ensure that your data remains confidential. Get a detailed view of our stringent privacy practices and understand our commitment to maintaining your trust. Full Service Media Agency Privacy Policy Support We prioritize your privacy. Our concise and transparent privacy policy ensures that your personal information is safeguarded. We handle your data responsibly, using it solely for providing our marketing and production services. Your trust and confidentiality matter to us. Contact Us We receive, collect and store any information you enter on our website or provide us in any other way. In addition, we collect the Internet protocol (IP) address used to connect your computer to the Internet; login; e-mail address; password; computer and connection information, and purchase history. We may use software tools to measure and collect session information, including page response times, length of visits to certain pages, page interaction information, and methods to browse away from the page. We also collect personally identifiable information (including name, email, password, and communications); payment details (including credit card information), comments, feedback, product reviews, recommendations, and personal profile. When you conduct a transaction on our website, as part of the process, we collect the personal information you give us, such as your name, address, and email address. Your data will be used for the specific reasons stated above only. We collect such Non-personal and Personal Information for the following purposes: To provide and operate the Services; To provide our Users with ongoing customer assistance and technical support; To be able to contact our Visitors and Users with general or personalized service-related notices and promotional messages; To create aggregated statistical data and other aggregated and inferred Non-personal Information, which our business partners or we may use to provide and improve our respective services; To comply with any applicable laws and regulations. Our company is hosted on the Wix.com platform. Wix.com provides us with an online platform to sell our products and services to you. Your data may be stored through Wix.com’s data storage, databases, and the general Wix.com applications. They store your data on secure servers behind a firewall. All direct payment gateways offered by Wix.com and used by our company adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, MasterCard, American Express, and Discover. PCI-DSS requirements help ensure our store and its service providers' secure handling of any credit card information. We may contact you to notify you regarding your account, to troubleshoot problems with your account, to resolve a dispute, to collect fees or monies owed, to poll your opinions through surveys or questionnaires, to send updates about our company, or as otherwise necessary to contact you to enforce our User Agreement, applicable national laws, and any agreement we may have with you. We may contact you via email, telephone, text messages, and postal mail for these purposes. It's important to note that third-party services, such as Google Analytics or other applications offered through the Wix App Market, placing cookies, or utilizing other tracking technologies through Wix´s services, may have their policies regarding how they collect and store information. As these are external services, the Wix Privacy Policy does not cover such practices. Click here to view which cookies are stored on your site visitors' computers. If you don’t want us to process your data anymore, please get in touch with us at info@alteredstateprod.com We reserve the right to modify this privacy policy at any time, so please review it frequently. Changes and clarifications will take effect immediately upon their posting on the website. Suppose we make material changes to this policy. In that case, we will notify you here that it has been updated so that you know what information we collect, how we use it, and under what circumstances we use and disclose it. If you would like to: access, correct, amend or delete any personal information we have about you, you are invited to contact us.

Explore our innovative pay-in-4 solution, designed to split your payment into manageable, interest-free chunks. We also accept all major credit cards, offering convenience at your fingertips. Discover a seamless payment process tailored to your financial comfort! Video Production & Digital Marketing Agency Financing & Payment See More Payment Solutions Unlock the full potential of your business with our comprehensive marketing services, now made even more accessible with our flexible financing and payment options. We understand that investing in marketing can be a significant expense for businesses, so we offer flexible financing options to help make it more affordable. Our financing options include pay-in-4 solutions that allow you to split your payment into 4 interest-free payments. Additionally, we also accept all major credit cards for your convenience. Invest in your business today with our financing options and take the first step towards achieving your marketing goals. Pay it from Anywhere With our digital wallet options, you can make payments from anywhere, anytime, making it easier to market on the go. Seamlessly checkout with the most convenient and secure payment options from your digital wallet payments, allowing you to make transactions using your mobile device or computer with just a few clicks. Our digital wallet options include popular platforms such as Apple Pay, Google Pay, PayPal and more. Pay it Anytime Our financing options include pay-anytime convenient installments that allow you to split your payment into manageable chunks, so you can pay at a time that is convenient for you. Empowering Marketers with Flexible Shopping Get the business essentials now & pay later. We provide solutions for members to buy now and make affordable payments over time with our buy now, pay later solutions. This includes popular providers like Paypal, Applepay, Klarna, Afterpay, and Amex, giving you the financial freedom to grow your business. See Privacy Policy On-Demand services. Thousands of options. But your convenience is our #1 priority.